“I have a better handle on what to focus on when I can’t focus on it all at once. I learned that I can still prioritize my health and not be perfect.”
Ashley
Welcome to Back 40 Fitness - We're a community of doers, adventurers, and everyday people who understand that true fitness isn't just about looking good, it's about having the strength and endurance to embrace life's adventures. Whether it's keeping up with your kids, excelling on the job, or conquering the outdoors, our range of products and services are here to support you in your quest for living life to the fullest. Let's get after it.
Why Back 40?
The “Back 40” is traditionally the stretch of land past the fence line, the place that takes a bit more effort to reach, and rewards you with growth, grounding, and that steady sense of “I can do hard things.”
For our family, the Back 40 represents the places and experiences that shaped us, from steady days spent outdoors to growing up in the constant movement and adaptability of military life. Different landscapes, same core lessons:
You show up, you try hard, you learn what you’re made of.
And no matter where you grew up or how you found your way here, you probably have a version of your own “back 40." Maybe it's a place, a season, or a challenge that taught you to work hard, lean on your people, and keep moving forward.
Because at its heart, Back 40 is about what effort builds in you.
Hard work builds confidence, the outdoors teaches you who you are, and the best memories rarely happen on the couch.
Those early lessons stuck.
And they’re woven into everything we do.
Three Pillars We Stand On
Our History
Our roots remind us that movement was never meant to be punishment. Whether you grew up outside, on the move, or somewhere in between, you probably know the feeling: being active creates memories, confidence, and connection. That perspective still shapes how we show up today.
Hard Work (Minus the Heroics)
We believe in honest effort, the kind that fits real life. No perfection pressure. No grind-culture guilt trips. Just steady follow-through that builds capability you can actually feel. Our training and nutrition systems are built for consistency, not chaos.
The Outdoors
The outdoors is our favorite reminder of why strength matters. It’s what meets you on the trail, on the water, in the backyard, or at the end of a long week. Your fitness isn’t confined to a gym walls. It comes with and supports the life you want to live.
Real Life, Real Results
“I can’t believe the transformation I have made in 1 year. Both physical and mental.”
Beth C.
“I feel better about my physical and mental strength. I hiked a mountain! Everything in my life has been positively impacted and I'm so grateful.”
Emily
“This wasn’t a one-size-fits-all program. It was tailored to my actual lifestyle, routines, and challenges. Kaitlin always listened without judgment and knew how to keep me motivated, even when I was being hard on myself.”
Cassie Dixon
“I feel a lot more empowered. I’ve learned that a few bad days doesn’t ruin everything that I’ve built. I feel like I now have a solid foundation that I can build on.”
Stacey Donahue
“Sidney offered solutions that weren’t just a quick fix, but actual routines and habits that I can use in my healthier lifestyle moving forward!”
Taylor
Ready to Find Your Back 40?
Two ways to work with our team.
1:1 Coaching
Nutrition & Wellness Coaching
A real coach, a plan built around your life, and the skills to keep your results for good.
From $149/mo
- Custom plan built from your intake
- Regular check-ins with your coach
- Coaching calls by phone
- 3 plans to match the support you want
Training App
B40 Strong
Strength programming for busy adults, with a real coach in your pocket.
$25/mo
- Monthly progressive workouts
- Gym or home versions
- Video demos and progress tracking
- Try it free for 14 days
Not sure which is right for you? Take 2 minutes to fill us in on your goals!