Welcome to Back 40 Fitness - We're a community of doers, adventurers, and everyday people who understand that true fitness isn't just about looking good – it's about having the strength and endurance to embrace life's adventures. Whether it's keeping up with your kids, excelling on the job, or conquering the outdoors, our range of products and services are here to support you in your quest for living life to the fullest. Let's get after it.
Why Back 40?
The name 'Back 40' isn't just a brand – it's our story. Born from memories of exploring beyond the fence line and learning life's most valuable lessons in the outdoors, it represents what we stand for.
Our foundation is built on three essential pillars: the values instilled by our upbringing, an unshakeable belief in the power of hard work, and a profound connection to the outdoors. These aren't just nice ideas – they're principles that guide every product we create and every service we offer.
Our Upbringing
Our story began on weekend outdoor adventures with family, where we learned that the best memories aren't made on the couch. Those early lessons shaped our belief that an active lifestyle is about more than exercise – it's about creating moments that matter.
Hard Work
We believe that anything worth having takes effort, and there are no shortcuts to true fitness. This mindset drives us to create products that support your journey, no matter how challenging the goal.
The Outdoors
Our passion for living life fully drives everything we do. We create fitness products and services that build the strength and endurance you need to thrive in other areas, because your fitness journey doesn't end at the gym door.