Welcome to Back 40 Fitness - We're a community of doers, adventurers, and everyday people who understand that true fitness isn't just about looking good, it's about having the strength and endurance to embrace life's adventures. Whether it's keeping up with your kids, excelling on the job, or conquering the outdoors, our range of products and services are here to support you in your quest for living life to the fullest. Let's get after it.
Why Back 40?
The “Back 40” is traditionally the stretch of land past the fence line, the place that takes a bit more effort to reach, and rewards you with growth, grounding, and that steady sense of “I can do hard things.”
For our family, the Back 40 represents the places and experiences that shaped us, from steady days spent outdoors to growing up in the constant movement and adaptability of military life. Different landscapes, same core lessons:
You show up, you try hard, you learn what you’re made of.
And no matter where you grew up or how you found your way here, you probably have a version of your own “back 40." Maybe it's a place, a season, or a challenge that taught you to work hard, lean on your people, and keep moving forward.
Because at its heart, Back 40 is about what effort builds in you.
Hard work builds confidence, the outdoors teaches you who you are, and the best memories rarely happen on the couch.
Those early lessons stuck.
And they’re woven into everything we do.
Three Pillars We Stand On
Our History
Our roots remind us that movement was never meant to be punishment. Whether you grew up outside, on the move, or somewhere in between, you probably know the feeling: being active creates memories, confidence, and connection. That perspective still shapes how we show up today.
Hard Work (Minus the Heroics)
We believe in honest effort, the kind that fits real life. No perfection pressure. No grind-culture guilt trips. Just steady follow-through that builds capability you can actually feel. Our training and nutrition systems are built for consistency, not chaos.
The Outdoors
The outdoors is our favorite reminder of why strength matters. It’s what meets you on the trail, on the water, in the backyard, or at the end of a long week. Your fitness isn’t confined to a gym walls. It comes with and supports the life you want to live.