Your clear strength plan, real coaching, and zero “winging it.”
You’ll get a progressive plan built for busy humans, direct access to real coaches, and simple tracking so you can actually see your strength adding up, in and out of the gym.
Key Benefits:
Clear, progressive workouts laid out for you each month
Flexible schedule that fits around kids, work, and life
Video demos + coach feedback so you’re never guessing
Try the full B40 Strong experience for 14 days. If it’s not your thing, cancel before your trial ends and you won’t be charged.
What is B40 Strong?
Strength training with a coach in your pocket.
B40 Strong is our app-based strength training membership that combines:
- Monthly progressive workouts (4-day training split + optional core/cardio day)
- A full plan for every workout: sets, reps, rest periods, and clear video demonstrations
- Direct messaging with trainers for form checks, questions, substitutions, and “is this normal?” moments
- Built-in tracking so you can log your lifts, see your history, and watch your progress stack up over time
You’re not just getting a random program. You’re getting a plan backed by real coaches who care about your form, your life, and your long game.
Who This Is For
B40 Strong is for you if…
You want to get stronger but don’t have time for a trainer’s schedule.
You’re tired of guessing what to do once you walk into the gym.
You want structure and flexibility.
You want a coach who will give it to you straight… with compassion and zero drama.
If you can bring honest effort, even imperfect, “kids were up all night” effort, we’ll handle the plan.
How the 14-Day Free Trial Works
Test drive the full experience before you commit.
1. Start your 14-day free trial:
Click the “Start 14-Day Free Trial” button and complete checkout. You’ll see that your first 14 days are $0.
2. Check your email & get into the app:
Within a short window, you’ll get a Welcome Email with instructions.
3. Open the app and start lifting:
Tap the kettlebell icon to see your workouts, skim the Phase Overview, and start your first session.
4. Ask questions, get support:
Use the in-app chat bubble to message your coach any time... questions, form checks, substitutions, schedule tweaks, all fair game.
5. Decide if you’re in for the long haul:
If you're feeling strong and more confident, stick around. Do nothing, and your membership will roll into a paid plan at the current rate shown at checkout.
Not your season? Cancel before your 14 days are up and you won’t be charged.
What it feels like to train with us...
Walking into the gym knowing exactly what to do.
Having a coach in your corner without fitting your life around someone else’s schedule.
Lifting with confidence instead of “hopefully this is right?”
A plan that bends with your life, not the other way around.
Support when you need it and independence when you don’t.
And if you’re wondering what this feels like for the humans already inside B40 Strong… keep scrolling, their words say it best.
You’ll get the most out of B40 Strong with access to a basic gym setup (dumbbells, cables, machines, barbell if possible). But we offer substitutions and guidance if you’re working out in a smaller gym. We also provide a "home" version that only required dumbbells and bands.
You’ll get the most out of B40 Strong with access to a basic gym setup (dumbbells, cables, machines, barbell if possible). But we offer substitutions and guidance if you’re working out in a smaller gym. We also provide a "home" version that only required dumbbells and bands.
As long as you’re willing to learn and start where you are, you’re good. We provide video demos, form cues, and messaging support, so you’re never just “figuring it out” alone.
As long as you’re willing to learn and start where you are, you’re good. We provide video demos, form cues, and messaging support, so you’re never just “figuring it out” alone.
The base plan is 4 lifting days per week, plus an optional 5th day for conditioning or a short lift. You can move workouts around to fit your week, and we’ll help you adjust if you’re short on time.
The base plan is 4 lifting days per week, plus an optional 5th day for conditioning or a short lift. You can move workouts around to fit your week, and we’ll help you adjust if you’re short on time.
Same. That’s why we don’t lock workouts to specific days. You’ll look at your week, plug in your training, and use our guidance to keep it realistic and consistent.
Same. That’s why we don’t lock workouts to specific days. You’ll look at your week, plug in your training, and use our guidance to keep it realistic and consistent.
If you’re loving it, do nothing and your membership will continue automatically at the current monthly rate shown at checkout. If it’s not for you, cancel before your 14 days are up and you won’t be charged.
If you’re loving it, do nothing and your membership will continue automatically at the current monthly rate shown at checkout. If it’s not for you, cancel before your 14 days are up and you won’t be charged.
B40 Strong is our app-based strength membership. If you want deeper 1:1 coaching with customized nutrition, habit work, and regular check-ins, you can apply for B40 Coaching and we’re happy to dive in!
B40 Strong is our app-based strength membership. If you want deeper 1:1 coaching with customized nutrition, habit work, and regular check-ins, you can apply for B40 Coaching and we’re happy to dive in!
Strong is where you’re headed. We’ll help you get there.
If you’re craving structure without rigidity, coaching without chaos, and a plan that respects your actual life, B40 Strong was built for you.
You bring the effort. We’ll bring the plan.
You have nothing to lose (except guesswork).
Don't just take our word for it.
Here's what our clients are saying.
Meet Kali.
"My experience with everything has been so positive. I have been working with them consistently for over a year now. The app is very helpful and user-friendly when it comes to what exercises you need to do and if you need to make any changes or updates. And the coaches are amazing!"
"Anytime I have questions or need advice I get quick feedback and continue to improve in everything."
"My life is completely chaotic with two children on my own and I needed something that would take the “think” out of it. Working with B40 Strong helps ease my mind and what I have to do. When I reach out for guidance in advice, I just literally say “tell me what to do” and they do just that."
Meet Laura.
"I wanted to start lifting but I didn't know where to start or how to write programming for myself. I also work a full time job with a rotating schedule and have two small children, so making appointments with a traditional trainer or committing to classes offered at certain times was not an option for me."
"My experience with the app has been great. I love having form videos built into each workout. I also like that I get 4 weeks to progress in the lifts and then it switches up a bit."
"The most useful traits of the app for me were the form videos being immediately available, and the ability to record my data to see my progression in lifts over time."
Meet Emily.
"I absolutely love the app, coaches and workouts (merch too!). I have never felt so supported. The app and plan have given me guidance and Sidney has really been such a light in my life."
"I feel better about my physical and mental strength. I hiked a mountain! Everything in my life has been positively impacted and I'm so grateful."
"I love being able to add sets or modify exercises. Some days are easier and some are tougher and having a plan that can be flexible is a gamechanger in my brain's (and body's) ability to finish the workouts."
Meet Sarah.
"I love love love the B40 strong programming. It's progressive, I'm able to track my progress. There is enough variability that I don't get bored. I can easily sub out movements depending on which gym I'm at and what equipment I have available to me. Sidney is incredible and checks in with each workout and always has something positive to say."
"I feel more organized and efficient in my workouts when I hit the gym. For the most part I’m crunched for time and want to be in and out in an hour."
"I found the most useful part of the B40 app to be scheduling my workouts for the week. I also find the notes/comment section after each workout to be helpful. I would often say what I liked about the workout or how I was feeling that day or even maybe why I modified a movement or what equipment I used. I also liked that there was a quick reference to my previously logged lifts with weights and dates."
Meet Lexi.
"Dude I got SO STRONG! Everything translated over to CrossFit and my main lifts exploded."
"The app is nice! I love tracking my progress with each lift. Sidney is always there to help if I needed to sub something out etc."
"It taught me how to use a traditional gym! Coming from a CrossFit background, I’d never tried a lat pull down or anything on cables in my life. Sidney helped guide me and the videos in the app help a ton too."
Meet Jenn.
"My experience with B40 STRONG has been nothing short of amazing. I’ve been working with Sidney since November 2022, and here I am in January 2024, still feeling like joining was the BEST decision I’ve ever made. The program has completely transformed the way I approach fitness."
"Sidney is an absolute powerhouse when it comes to coaching. Her knowledge about movements and lifting is unparalleled—she always knows exactly how to correct something and explains it in a way that truly clicks. She’s incredibly educated and experienced in the lifting space, and it shows."
"I also love the personal feedback from Sidney. I take videos of myself working on specific movements—like RDLs, which have been a consistent challenge for me—and send them to her for guidance. Each week, we focus on one small adjustment, and over time, it’s been so rewarding to see improvement. What I love most is that I’m always learning. The combination of the app, personalized coaching, and ongoing education has made this an incredible experience."
Meet Salfariana.
"Every workout that I’ve been using the app, I feel strong, build my muscle and self confidence with my workouts. The app gives me guidance every step of workout."
"My experience with B40 STRONG: It's wonderful very powerful, very useful."
"The most useful part of the app is giving you five days of workout planning. And you can easily replace if the equipment is not available to use."
